Every Web3 journey
needs a guide

Thought leadership and actionable insights to fuel your startup. Brought to you by the world’s largest Web3 accelerator.

Our learnings from 300+ startups and 100 Outliers...
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How do founders seize market opportunities? And what are the most important questions to ask yourself when identifying your target audience.

Who are founders building their products for? Proving and challenging these assumptions sets the stage for all of product development.

One of the most outstanding mistakes that early-stage make is focusing on an idea that is too big. How can startup founders identify the problem they are trying to solve and avoid mistakes along the way?

Despite the hype around the Metaverse, few people fully understand its potential. Dive into the technological, economic, and social system that is fundamentally changing the web.

Finding a co-founder can be one of the most challenging aspects of building a founding team. However, two founders raise the chances of startup success. Outlier's CTO and co-founder Aron Van Ammers discusses how to navigate founder dynamics and build a strong team.

Read about how Functionland is shaping the future of the decentralized cloud.

Founder Foundations

First time founder? Here’s where to start

Token Deep Dive

Your guide to Token Design and NFT strategy

FAQs

Atlas is a content platform to educate early-stage founders on Web3 and startup basics. As a hub for our thought-leadership, Atlas is designed to open-source subject-matter expertise from Outlier staff and our broader community. 


Atlas is also evolving. The platform will also feature more bespoke content curation and playlists designed to deliver customized content for founders and the Web3 curious. Atlas is an evolving platform, so stay on the lookout for new content and more bespoke features designed to guide your Web3 journey.

If you’re a first time founder, established Web3 founder or just curious to learn more about the applications and infrastructure of the Web3 and Open Metaverse ecosystem, you’re in the right place.
Atlas is built to provide education, insight and thought leadership across all areas of the Web3 landscape, and for all ability levels.


If you’re just starting out on your journey as a Founder, maybe the ‘Founder Foundations’ section is the right place to start.


If you’re further down your journey and looking for guidance on how to launch a token for example, we’ve also got you covered.


We update Atlas weekly, so there will always be new content to explore and discover based on the latest trends and insights within the exponential potential of the Web3 landscape.

Outlier Ventures is a Web3 accelerator, investor, and advisor. As the world’s largest Web3 investor, we’ve accelerated over 250+ startups in DeFi, infrastructure, gaming, and more.

Why is this relevant?

It’s because working with startups has given us a unique and informed view on the industry; a perspective which we’re working to open-source in our quest to champion Web3 technology, brands, and the founders who make them possible. With our landmark Open Metaverse thesis in 2017, Outlier has a long tradition of industry thought-leadership, educating, and moving Web3 forward.

Whether through our flagship Base Camp, our Ascent Token Launch Program or our Atlas Academy, our calling is to onboard the next billion users into Web3. Let’s work together to build the future of the Open Metaverse.

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