Token Trendlines #3: $Trump and Finance As A Culture
While the jury is still out on the net impact of the $Trump launch on the industry, it marks a seismic moment for the intersection of finance, culture and politics. Memecoins already took center stage in 2024, but POTUS support solidifies tokens as new financial assets and a tool for capital formation and influence-building. All […]
10 Principles to Keep in Mind While Launching Your Token
Launching a new token is a complex endeavour, fraught with opportunities and pitfalls. To navigate this landscape successfully, founders need to adhere to key principles to ensure a sustainable and prosperous token economy. This article outlines ten tips for projects embarking on this journey. Prioritise Long-Term Sustainability While the allure of underpricing and getting significant […]
State of Tokens: How to Drive Community Growth in Five Easy Steps
Your community is your main asset, and it will significantly impact product adoption before and after TGE. Building a community is a crucial and complex task that cannot be solved through marketing budget alone. The founding team must be deeply involved in a community, because these early supporters, investors, and believers will define the success […]
State of Tokens: Building Your Web3 Value Proposition
The expression, “If something is for everybody, then it’s for nobody” is practically gospel in the world of marketing. That’s exactly what you’re doing when you’re trying to address the entire market. The key to creating a solid value proposition and communicating it effectively is a simple formula: [correct target audience] x [correct positioning]. Let’s […]
Token Trendlines #2: Bitcoin Halving. The Four Year Cycle Is Dead
Four months after the Bitcoin halving, we’re witnessing the worst price performance following any halving to date. In this piece, we explain why the halving no longer has a fundamental impact on the price of BTC and other digital assets, with the last time it had dating back to 2016. It’s time for founders and […]
Token Trendlines #1 – Fundraising Deep Dive
Since March 2024, the cryptocurrency market has seen a correction, with altcoins down >50% from peak. While the state of liquid tokens is obvious, the impact is less clear for private deals and token launches. By looking at over 2,000 deals across traditional and token sales, we found that early-stage activity and ticket sizes ($M) […]