State of Tokens: How to Drive Community Growth in Five Easy Steps
Your community is your main asset, and it will significantly impact product adoption before and after TGE. Building a community is a crucial and complex task that cannot be solved through marketing budget alone. The founding team must be deeply involved in a community, because these early supporters, investors, and believers will define the success […]
State of Tokens: Building Your Web3 Value Proposition
The expression, “If something is for everybody, then it’s for nobody” is practically gospel in the world of marketing. That’s exactly what you’re doing when you’re trying to address the entire market. The key to creating a solid value proposition and communicating it effectively is a simple formula: [correct target audience] x [correct positioning]. Let’s […]
Token Trendlines #2: Bitcoin Halving. The Four Year Cycle Is Dead
Four months after the Bitcoin halving, we’re witnessing the worst price performance following any halving to date. In this piece, we explain why the halving no longer has a fundamental impact on the price of BTC and other digital assets, with the last time it had dating back to 2016. It’s time for founders and […]
Token Trendlines #1 – Fundraising Deep Dive
Since March 2024, the cryptocurrency market has seen a correction, with altcoins down >50% from peak. While the state of liquid tokens is obvious, the impact is less clear for private deals and token launches. By looking at over 2,000 deals across traditional and token sales, we found that early-stage activity and ticket sizes ($M) […]
Introducing Ascent Token Launch Accelerator
Outlier Ventures is launching a later-stage token launch accelerator Introducing our Token Launch Accelerator program Founded in 2014, Outlier Ventures brings a world class and industry leading team focused on Web3 Go-To-Market. We advise founders on everything from token design & economies, token launches & distributions, NFTs, go-to-market strategy, structuring, technology, and fundraising, catapulting projects […]
The RWA
Base Camp is back!
Outlier Ventures is excited to announce the second RWA Accelerator Program
The RWA (Real World Asset) Base Camp is back! We’re excited to announce the launch of the second iteration of the Real World Assets accelerator, following the successful launch of our first RWA Base Camp