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Community

We’ve heard it all before: Web3 is all about the people. Communities form the bedrock of Web3 culture and a Web3 product is only as strong as the people who believe in it. But getting people to care is no easy feat. That’s why we’re bringing you top tips and analysis to give you the tools you need to onboard the next billion users.

Getting people to care about you isn’t easy. That’s why you need to start with a genuine and relatable story.

Communities play a crucial role in the development of a blockchain project. They can offer extremely valuable insight into your product and market trends in general. Here's a 5-step guide for how to build your community.

What is Web3? And what makes it so transformative? In this piece, we break down the history of Web3, focusing on why it's culture is so important.

How do founders seize market opportunities? And what are the most important questions to ask yourself when identifying your target audience.

Erika Wakes-Sneyd is joined by our host and CEO, Jamie Burke, to discuss Adidas' efforts in Web3.

The natural language capabilities of OpenAI’s new chatbot are impressive. But there are significant cultural risks of relying on AI for community-building.

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