Secrets of The Token Sale: What is Token Design?

What is Token Design and why do we need it? Despite the fact that well-functioning token architectures are a fundamental component of any healthy crypto protocol, the vast majority of crypto protocols make serious mistakes in their token architectures. This results in fewer fundraising opportunities for early-stage crypto protocols and in lower utility and market caps of live crypto protocols. The goal of this video is to give readers an overview of all token architecture mechanisms currently in use. If crypto protocols implement them correctly, these mechanisms have the potential to exponentially increase the value and market caps of their underlying tokens.