Physical products as NFTs, with Justin Banon of Boson Protocol


In today’s episode of The Metaverse Podcast, we talk to Justin Banon, founder at Boson Protocol, with the mission to enable the tokenization, transfer and trade of any physical asset as a redeemable NFT.

Justin is joined by our host and CEO, Jamie Burke, discussing how Decentraland Builders can sell physical products as NFTs in any DCL scene. If you are a Decentraland Land owner, creator or collectible merchant, this episode is for you.

Tune in to:

  • Learn about digital twins.
  • Find out how Decentraland users can tokenize physical items and sell them directly in a fully decentralised way.
  • Learn about what dcommerce means for both big brands and small retailers/creators.
  • Understand how the 2008 banking crisis prompted a move towards provable assets that do not rely on intermediaries.

Want to be a guest on The Metaverse Podcast? Get in touch with Laura Stancescu by emailing!

Related to this content

Discover more categories

Stay in the loop

Subscribe to our weekly overview of the crypto market.