Outlier Ventures x Farfetch cohort announcement for Dream Assembly Base Camp


  • Dream Assembly Base Camp second cohort consists of seven start-ups that are focused on shaping the future of Web3 luxury commerce
  • The remote 12-week program will cover topics including luxury data infrastructure, community tools, digital fashion experience, self-representation and sustainability
  • Start-ups will have direct access and support from a network of leading mentors, as well as investors, in support of their future fundraising efforts.

LONDON, U.K., May 10, 2023 – FARFETCH Limited (NYSE: FTCH), the leading global platform for the luxury fashion industry, and Outlier Ventures, the leading global Web3 accelerator and investor, today announced the second cohort of start-ups for the Dream Assembly Base Camp accelerator program. The six companies who are part of the second cohort are working to shape the future of Web3 luxury commerce and were selected from over 260 applications from around the world.

FARFETCH and Outlier Ventures are pleased to announce the six new companies that will take part in the program. These are: Decommerce, Me Protocol, Nettle, Solaire, SPIN by Lablaco, and Wovn.

Carol Hilsum, Senior Director of Product Innovation, FARFETCH, said: “We have been blown away by the exceptional quality and diversity of startups applying to our program this cycle. The level of maturity and progress of the ecosystem has taken a significant step forward, and the companies joining us are creating innovative tools and experiences that will greatly support the Web3 opportunities for the luxury sector.”

Blake Lezenski, Partner Program Director, Outlier Ventures, said: “We are really excited to kick-off the second cohort of the Dream Assembly Base Camp program with such an exceptionally talented cohort of founders. With FARFETCH’s deep knowledge of the luxury industry and Outlier Ventures’ track record of accelerating best-in-class Web3 startups, these world-class innovators will have unprecedented support in developing their cutting-edge technology to meet the needs of luxury commerce.” 

The second cohort will be tailored to each startup and will focus on luxury data infrastructure, community tools, digital fashion experience, self-representation and sustainability. 

Start-ups will have direct access and support from a network of leading mentors from the fashion, technology and Web3 industries, as well as investors, in support of their future fundraising efforts.

Last year, in its inaugural year, the Dream Assembly Base Camp program welcomed eight start-ups from five different countries. The first program covered topics including luxury commerce, token design & economics, product roadmap, NFT & community strategy, amongst others.

Meet the second cohort:

Decommerce (CH) – https://www.decommerce.com/

Decommerce enables brands to collaboratively create the future of commerce with their communities. The protocol allows brands to host, engage, and reward their communities within brand-immersive experiences on their sites and apps.

Me Protocol (AT) – https://meprotocol.io

The Me Protocol is blockchain infrastructure that enables open, frictionless loyalty rewards to be exchanged across brands.

Nettle (UK) – https://nettlelabs.com

Nettle is a simpler, swifter and cheaper way to pay and reward, giving more to people and the planet. Nettle is the next step in the evolution of digital pay and loyalty rewards. It makes you and your customers net zero with every transaction, deepens customer engagement, and creates impact. The Nettle team has a unique blend of expertise and experience from Facebook, Moonpay, Discovery Channel and American Express. 

Solaire (US) – http://my-solaire.com

Solaire is building commerce infrastructure on Web3 to connect and automate the retail industry and empower brands to aim to achieve higher revenue, richer data and improved operational efficiency. They have turned their Web3 protocols into a suite of APIs to seamlessly integrate with brands’ existing tech stack, enabling them to capture all the benefits of Web3 technology without dealing with the complexity. 

SPIN by Lablaco (IE) – https://www.spin.fashion/ 

SPIN is the one-stop Web3 commerce enabler for fashion and culture, offering a unique plug-and-play 3D on-chain digital experience in AR and VR, which streamlines phygital (physical + digital) products, content, and data management all in one platform.

Wovn (US) – https://wovn.xyz

Wovn powers Web3 commerce for Creators, Enterprises and Brands. They improve customer relationships, engagement and transaction conversion through a comprehensive set of tools including a unified collector database, customer engagement tools, NFT minting and commerce surfaces.

Numbers Protocol (APAC) – https://www.numbersprotocol.io/

Numbers Protocol is a blockchain solution offering transparent tracking, authentication, and provenance for digital media, ensuring integrity and fostering trust within the digital media ecosystem.

For more information, please visit: https://outlierventures.io/base-camp/dream-assembly-base-camp/

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