How to Optimize Your Content Planning Process With the Help of AI

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In today’s fast-paced world, it’s important to use AI to maximize your content creation efforts. Whether you’re using Twitter, LinkedIn, Medium, or other platforms, here are six tips to stay ahead of the game:

1. Choose the Right Platforms

Different social media platforms have different strengths and weaknesses. While blogs and Medium are great for long-form content, Twitter and LinkedIn are better suited for short-form content. Discord is a platform that can be repurposed for community building. Identify which platforms are best for your content and focus on building your presence there.

While your channel strategy has to be tailor made on your persona, it’s a safe starting point to start from 1 long form (Medium or Podcast) and a couple of must-have short-form socials (Twitter + Linkedin if B2B or Instagram if B2C). Once you develop a tone of voice, you can use Notion AI to formulate based on that tone.

2. Identify Your Ecosystem

Identify the people you want to engage with regularly, those operating in the same space as you, and those with followers you want to attract to your product. Twitter and LinkedIn are great tools for this, allowing you to identify your sub-niche and connect with others in your industry.

3. Keep a backlog of topics you want to talk about

Whenever you tap into an argument that could possibly match your brand narrative and you would like to explore, note it in your backlog. Always keep a healthy amount of topics to retrieve on demand and if you are running out, use SEO research to find what else it’s trending or ask AI to provide some ideas.

4. Schedule Your Content

Create a schedule for your content by choosing one content idea for the week and putting it in different styles. Use different styles such as actionable, motivational, analytical, contrarian observation, X versus Y, present and future, and mystical. Schedule your content for Monday through Sunday to stay consistent. Pick one argument of the week from your backlog and dive deep with a different style every day to cover every angle. Automate with a scheduling tool like Buffer.

5. Repurpose Your Content

Repurpose your long-form content for different social media platforms. Start with long-form content on your blog or Medium, then repurpose it for your website and short-form proof social media. This approach is a long game strategy, but the more you post, the more visibility you’ll gain.

6. Use AI Tools

Notion AI can help you write copy that will scale your content creation. Some basic information on how to write copy is included in the 100x founder or the two-hour work week of content creation. Notion AI can also help you analyze your content to see what’s working and what’s not, so you can adjust your strategy accordingly.

By following these seven steps, you can leverage the power of AI tools to maximize your content creation efforts and build a strong brand presence on social media. Remember, creating great content is crucial, so invest time and resources into producing content that your audience will love.

AI will not automate completely your content marketing strategy. It will rather save time from the implementation, that you should put into the strategy and proofread the content before posting.
You will find out with time that the best value it brings is helping you stay consistent and create routines to post regularly.

Stay tuned for our next post, where we’ll bring you our matrix of different tools that you can use to optimise your content.

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