What is Koii?
Simply put, it’s a better way of serving and consuming content on the Internet. The Koii Protocol tracks attention on the open internet to equitably reward viewing valuable content while the network of Koii Nodes work to provide faster, cheaper, and more rewarding ways to build cross-compatible, chain-agnostic decentralized apps.
Here’s how the current Web is broken, and how Koii empowers creators to fight back
Traditional Web 2.0 platforms monetize by exploiting their users. Centralized social media apps aggregate photos, music, videos, and writing without paying the creators a single cent. Websites sell user data, post unskippable ads, and hide their best content behind paywalls. All the incentives are misaligned.
At best, a fraction of the value creators generate on the web ends up in their own accounts. At worst, users perform free labour while getting invisibly data mined. Current blockchain-based “Web 3.0” solutions provide appealing alternatives by offering increased permanence, performance, and transparency in application development.
Unfortunately, most decentralized apps (“dApps”) suffer from sky-high transaction costs, expensive infrastructure, and issues with scalability. Their “profitability” is driven by bullish token speculation, not economic fundamentals. Ultimately, most early blockchain or crypto solutions have failed to help the large majority of internet users graduate from being exploited in Web 2.0 into flourishing in Web 3.0.
Koii cuts costs because it is a scalable consensus protocol with aligned incentives to help control costs. The protocol tracks attention on the decentralized internet to reward reliable or creative stakeholders which encourages and democratizes content creation. This protocol also serves as the foundation layer of the Koii dApp developer framework, which in turn provides the security, transparency, and incentivized performance benefits of blockchain-based technologies with just a few lines of code. In short, it’s easier for developers, faster for end-users, and more lucrative for content creators making it the perfect platform choice for the rapidly evolving Web 3 Creator Economy.