Layer 2 Incentive Effectiveness Case Study

Blog written by Matthis Herbrecht & Achim Struve from our Token team. Recommendations for Ecosystem Incentives Campaigns: Setting the Stage: Understanding L2 Incentives Layer 2 (L2) networks have emerged as key solutions to blockchain scalability challenges. As these networks compete for market share, incentive programs (particularly grants and airdrops) have become a key factor in […]

Stay Ahead of the Token Curve at Ascent Demo Day

The token ecosystem moves fast — blink, and you might miss the next big opportunity. In a world where trends shift overnight and innovation redefines the playing field, staying ahead requires more than just awareness; it demands proactive engagement.  This is where Ascent Demo Day comes in. Our Ascent Token Launch Team is excited to […]

Meet the Latest Teams in Outlier Ventures’ Token Launch Program

Supporting Innovation with our Ascent Token Launch Program The Ascent Token Launch Program is Outlier Ventures’ dedicated accelerator for Web3 projects focused on token launches, designed to support startups with established traction as they scale and enter the market with a strong token strategy.  Working closely with each team, our Token Launch team provides strategic […]

Token Gravity: M&A In Web3

This article was written by Matthew Dawson, Dimitrios Chatziagnoustou, and Jamie Burke. The Concept of Token Gravity In the rapidly evolving landscape of blockchain and cryptocurrencies, a powerful new force is emerging: Token Gravity. Originally conceptualised by Outlier Ventures in 2017, Token Gravity is becoming increasingly relevant as the blockchain landscape matures. What began as […]

State of Tokens: How to Drive Community Growth in Five Easy Steps

Your community is your main asset, and it will significantly impact product adoption before and after TGE. Building a community is a crucial and complex task that cannot be solved through marketing budget alone. The founding team must be deeply involved in a community, because these early supporters, investors, and believers will define the success […]