OUTLIER VENTURES
Media pack and resource centre
Learn about our Outlier Ventures, our brand and how you can use our brand elements in your work.
Table of Contents
Overview
About Outlier Ventures
Outlier Ventures, founded in 2014, the N°1 Web3 Accelerator Globally and active investor, renowned for its expertise in decentralized technologies and The Post Web.
With a portfolio exceeding 300 projects across sectors like DeFi, AI, blockchain infrastructure, and the open metaverse, they have established a significant presence in the industry. Their extensive network includes over 500 companies. Outlier Ventures offers Base Camp and Ascent Token Launch programs to support startups in the Web3 space. They also collaborate with leading corporations and shape the future of the internet.
Our services
Base Camp Accelerator
Outlier Ventures’ Base Camp is our flagship 12-week accelerator program. Cohort participants are provided with unrivaled support from Outlier Ventures’ in-house team of experts, partners and mentors on their product roadmap, community building, entity structuring, token design and more.
Ascent Token Launch
Ascent supports later stage projects looking to catapult to the next level, helping teams with their token launch, token design, go-to-market strategy, product development, fundraising and more. The Ascent team advises founders on everything from token design & economies, token launches & distributions, NFTs, go-to-market strategy, structuring, technology, and fundraising, catapulting projects to the next level. We also connect projects on the program with leading investors, exchanges, launchpads, market makers, and other partners essential to ensure a successful token launch.
Partner program
Collaborate with industry leaders and amplify your impact in the startup ecosystem. Strengthen your influence by connecting with top-tier startups and investors within our ecosystem. Leverage our platform for enhanced visibility and engagement, maximizing your impact in the startup landscape. Join exclusive workshops and networking opportunities to foster collaboration and knowledge sharing.
Investor Program
For over a decade, Outlier Ventures has been at the forefront of nurturing innovative startups and connecting them with a vast network of investors and partners.
Corporate Innovation
Find growth opportunities and future proof your business model with Outlier Ventures. Create new revenue lines, lower costs, and drive engagement by sourcing innovation from the leading emerging tech startup ecosystem.
Key Achievements
300+
Portfolio projects
4000
Annual applicants
10,000
Qualified teams
$900m+
Raised by portfolio companies
90%
Longevity rate
80+
In-house experts
Brand Elements
Logo
We have three logo lockups; landscape, stacked and icon, that we can use throughout our brand. We recommend using the landscape logo where possible.
- Use the appropriate colour
Use the full-colour version of our logo on a white background. The white version is also acceptable when there are constraints.
- Don’t modify the logo
Don’t modify or distort the logo, change any colours, or add additional elements
- Adhere to proper clear space
The amount of clear space around our logo should be equal to or greater than the height of the “O” in Outlier.
- Don’t overcrowd things
Don’t crowd the logo with images, text, or other graphics that compromise its impact.
- When to use Icon logo
On social media, website favicon or when needed at a smaller size.
- When not to use Icon logo
Don’t use icon logo in replacement to full logo, it should be supplementary.
Typography
We use a mixture of fonts, read guidelines below to see when to use.
Primary Fonts
Poppins is the primary font used by Outlier Ventures in a variety of weights and sizes to create page hierarchy.
Poppins
Semi Bold — primary and secondary headings
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
!@£%&1234567890
Letter spacing: 0pt / Line spacing: 4pt x more than type size (example: 20pt/24pt)
SEMI BOLD UPPERCASE – SUB HEADINGS AND BUTTONS
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z !@ %&1234567890
Letter spacing: 150pt / Line spacing: 4pt x more than type size (example: 20pt/24pt)
Regular — paragraph text
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
!@£%&1234567890
Letter spacing: 0pt / Line spacing: 4pt x more than type size (example: 20pt/24pt)
Secondary Font
FH Lecturis is used for headings only in The Post Web associated campaigns and branding
FH Lecturis
Regular — paragraph text
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
!@£%&1234567890
Letter spacing: 0pt / Line spacing: 4pt x more than type size (example: 20pt/24pt)
Colours
Black
HEX: #000000
CMYK: 73/67/65/79
White
HEX: #FFFFFF
CMYK: 0/0/0/0
Grey
HEX: #D1D3D4
CMYK: 0/0/0/0
Purple
HEX: #592ECF
CMYK: 77/82/0/0
Pink
HEX: #FF4CC1
CMYK: 6/79/0/0
Blue
HEX: #341AFF
CMYK: 84/76/0/0
Primary Colours
We use purple, black and white for the majority of brand communications, this palette creates consistency and brand awareness amongst our audience.
Black
HEX: #000000
CMYK: 73/67/65/79
White
HEX: #FFFFFF
CMYK: 0/0/0/0
Grey
HEX: #D1D3D4
CMYK: 0/0/0/0
Purple
HEX: #592ECF
CMYK: 77/82/0/0
Pink
HEX: #FF4CC1
CMYK: 6/79/0/0
Blue
HEX: #341AFF
CMYK: 84/76/0/0
Blue
HEX: #341AFF
CMYK: 84/76/0/0
Blue
HEX: #341AFF
CMYK: 84/76/0/0
Blue
HEX: #341AFF
CMYK: 84/76/0/0
The Post Web colours
These colours were developed for The Post Web and are to be used on any touch points for this campaign.
While colour is used minimally (apart from the primary pink and blue which are used in gradient text subheadings) the colours come in use for graphs and exhibits.