Build Your Web3 Marketing Narrative Like a Pro
In an industry where attention is fleeting and differentiation is everything, compelling storytelling is a strategic advantage. Yet many Web3 founders struggle to communicate what they do, why it matters, and who it’s for. This founder’s guide breaks down core storytelling principles into actionable tools for startup teams building in Web3, whether you’re still searching […]
State of Tokens: How to Drive Community Growth in Five Easy Steps
Your community is your main asset, and it will significantly impact product adoption before and after TGE. Building a community is a crucial and complex task that cannot be solved through marketing budget alone. The founding team must be deeply involved in a community, because these early supporters, investors, and believers will define the success […]
State of Tokens: Building Your Web3 Value Proposition
The expression, “If something is for everybody, then it’s for nobody” is practically gospel in the world of marketing. That’s exactly what you’re doing when you’re trying to address the entire market. The key to creating a solid value proposition and communicating it effectively is a simple formula: [correct target audience] x [correct positioning]. Let’s […]
