Eunika Sot joined Outlier Ventures in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles. Her focus at Outlier is helping startups create end-to-end go to market strategies focused on leveraging most up to date marketing frameworks and cross-disciplinary expertise. She is also a science-fiction writer, and public speaker featured by Bloomberg who enjoys ambient techno.